Unlike traditional real estate agencies, we deal solely in off the plan developments. Our unique insight into this niche market delivers a competitive edge for our developer clients and complete clarity and confidence for our purchasers.
Our goal is to simplify the buying process and create a place that is more than just a ‘logo’ through an empathetic marketing approach. We apply consumer insight to highlight features and benefits to uniquely position each project. Ultimately helping to manifest a meaningfully built environment.
With over four decades of project experience we have been able to perfect our approach and offer creative solutions and ideas based on consumer insight. With detailed and considered marketing collateral we are able to deliver results of the highest standard, which has resulted in over half a billion dollars in properties sold – all of which sold ‘off-the-plan’.
Through close collaboration with developers, architects, legal specialists, interior designers, digital artists and graphic designers we are able to deliver premium results. Our team’s collective skill set and experience along with the diligent management of multiple stakeholders, ensures the seamless coordination of deadlines and deliverables.
Based on a deep understanding of area profiles and by connecting all points from buyer aspiration and go-to-market needs and wants. We utilise a ‘call-to-action’ approach using a mix of traditional and digital marketing along with database building techniques. The key is our passion and perfection – that is evident in everything we do.
From the very beginning, no matter how small or large your project, we’ll work with you and your architect to make informed decisions about location, design features, and optimal build types for your target audience and locality.
We design a detailed project plan outlining key requirements, milestones and deadlines – this plan forms the base point of truth that keeps the team, our partners and stakeholders informed, accountable, and up to-date on the progress of the project.
With sophisticated analytics and industry experience, we’ll help you make informed decisions about the location, design features and optimal build types for your target audience and locality
We conduct evidence-based market research to accurately identify and profile your target audience including their purchasing behaviour.
Combining evidence-based research with our first-hand market experience, we ensure that the right product – at the right price – is delivered to the right target audience. This research also determines the feasibility of the project.
We play a large and influential role in the architectural process. We work closely with the architect throughout the design process and at the final stage to review and finalise all plans so that they best meet buyer requirements and preferences.
Our in-house interior architect provides experienced and comprehensive interior and exterior colour selections as well as finishes and material recommendations that are best suited for each project.
These high-definition detailed render images create emotional connections with the buyer and build an environment our target audience can imagine themselves living in. We direct the render artist to show simplicity and style in a contemporary setting – highlighting space and dimension.
The use of photorealistic 3D imagery, visually engaging plans and elevations as well as a high-end suite of branding and marketing collateral, guarantees a unique campaign for your project.
The final pricing structure is based on the initial pricing research and is then furthered and finalised through thorough investigation of the current sales market and comparison of the competition.
With a clear and unified vision from the outset, along with outstanding marketing collateral, Kapalua is well positioned to deliver consistent and persuasive communication to prospective buyers.
Through regular construction site meetings and updates we continually engage with our clients and purchasers, keeping them educated, informed and confident in the build process.
The Kapalua team ensures all purchasers are nurtured with trust and discretion through frequent and open communication. With an outcome focused approach, we are able to guide all parties involved through a seamless and efficient process from deposit through to settlement.